Entrepreneur: Your Guide to Starting Your Business ™ is focused on helping new entrepreneurs and existing business owners redefined their mindset and create a focused approach to business. We firmly believe that IP (Intellectual Property) is the currency of the future. Urban creativity and innovation have yet to be tapped and is ready to explode with new ideas and companies of the future. By helping students learn how business functions we empower them with the skills for today and tomorrow. The purpose of this book is to provide entrepreneurs and existing business owners with the opportunity to apply critical thinking skills in an academic setting, that they can apply directly to their business.Insights from a serial entrepreneur and specific activities to develop as an entrepreneur.The Entrepreneurs Mindset “What Elite Athletes and Entrepreneurs have in common”Elite Athletes and Entrepreneurs share common DNA the “Never give up gene.” The ability to block the world out and focus on a goal, the “Goal Velocity Function.”Branding “Managing how the world sees your businessIntellectual Property – Changing the way the world does business!Networking vs Relationship DevelopmentYou have to be in the Room!Does Your Brand Reflect Success? Creating a Culture of Success, Around You.Growth! I Read a Great Business Book recently, “What Matters in Business.”Dream Busters The mindset to deal with negative people.A look into the mind of an entrepreneur, he shares his experiences and insight.Step by step activities to develop a business concept and exercises to develop the skills required to succeed in business.