The perfect gift for all college students.The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. In just four chapters, you will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.Bonus Feature: Exclusive Online Content:Gain access to exclusive content to a companion websiteIncludes references to many job search resourcesResume examples for a variety of majorsLinks to useful websitesChapter 1: Finding Your Job: Identifying Your Best OpportunitiesSummary of easy to find sources of information to focus your job searchDestroy the myth of what kind of job a college graduate should seekWhere to uncover the jobs most students fail to ever findCreate your personal brandChapter 2: Getting the Interview: Creating Your Marketing PlanLearn to create a cover letter that generates a call from an employerSee what makes a great resume that cannot be ignoredFind out how to get on top of an employer's lists of candidatesHow to leverage the Internet faster and more effectivelyChapter 3: Acing the Interview: Building a Relationship and Selling YourselfLearn to prepare for any interview situationFind out what market research you need to do before the interviewLearn the tricky questions that interviewers toss at youKnow which answers work and which answers failChapter 4: Getting the Offer: Closing the SaleHow to be sure your references will support you when the employer callsGain the knowledge to get an offer from an employer you will want to acceptObtain tips on how to be well positioned for your next job after you start your first job