How to Read You Inc. - A Step-by-Step Guide to Marketing Yourself and Developing Your Dream Career PDF
Do you find it is more & more difficult to land a “real” job?... to land a job you love?... and to have any real job security or long-term careers? Then this book is for you!As a Marketing Executive, Consultant, and Professor, I have dealt with these challenges hundreds of times either through my own personal experience or through the shared experiences with my executive coaching clients and university students. As a result, I developed a new mindset I call “You Inc.” to develop a strategy for me, my clients, and my students to effectively, efficiently, and economically market themselves and successfully develop their dream careers.Finally, after seeing much success with my clients & students, I decided I should share this mindset & strategy with even more people. Hence why I wrote this book, “You Inc. - A Step-by-Step Guide to Marketing Yourself and Developing Your Dream Career”.Here are the key steps included in my book:Step 1 – How to Determine Your Dream CareerStep 2 – How to Determine Your Target MarketStep 3 – How to Determine Your ImageStep 4 – How to Develop Your Communication Tools & SkillsStep 5 – How to Get Your First “Real” JobStep 6 – How to Get Promoted at Your Current JobStep 7 – How to Ultimately Develop Your Dream CareerBONUS #1 - I have included a You Inc. - Checklist for you to manage and track your progress towards marketing yourself and developing your dream career.BONUS #2- I have included several Inspirational Quotes from some iconic executives & people to encourage & inspire you.Are you ready to start your own “You Inc.” and develop your dream career? Then read on!ENDORSEMENTS"I have been utilizing Keith Rieger's - You Inc. principles for more than 15 years. By leveraging these simple tactics I was able to secure my first executive role by the age of 29 and went on to perform in senior executive roles for industry leading companies for the next 10 years. Still growing and developing “Ben Smith Inc” I am now utilizing these same ideas in a fresh and already thriving consulting practice. None of Keith's recommendations are difficult, the only pre-requisites are a willingness to try and the discipline to stay with it." ~ Ben Smith - President – www.BenSmithInc.com“Keith is right on the mark with his You Inc. For a long time, as a professional athlete, I had to embrace this philosophy. Being an athlete is more than just putting in training hours: it includes branding and marketing and looking for opportunity. Keith truly understands the modern world of marketing and his enthusiasm for helping people find a career they love is apparent.” ~ Lucy Smith - Founder of RunForJoy and former professional runner & triathlete."Keith has really captured the essence of career development here, not only with meaningful tools and tips, but most importantly, by delivering us context & perspective to keep when tackling the daunting prospect of finding ‘work’ worth doing. I have known Keith for many years and his endless commitment to his craft is written all over his work here - we should all be so lucky." ~ Mike Hanner – CEO - Bridgemark InsuranceABOUT THE AUTHORProfessor Keith Rieger earned his bachelor’s degree in Marketing from the University of New Mexico, his master’s degree in Marketing from the University of Alabama, and completed his PhD Marketing coursework at Texas Tech University. Intertwined with his education he has gained 15+ years experience as an executive, consultant, and coach for numerous companies, organizations, and executives around the world. Finally, he has 8+ years experience as a business professor at Arizona State University, Washington State University, and Western International University. Most importantly, he is passionate about learning & sharing knowledge to help others be successful and achieve their goals.
