We live in a world where your online reputation can be your strongest asset or your biggest liability. Where sales and marketing are actually better executed by employees with strong personal brands than by the brands themselves. A world where companies hire not based on resumes and cover letters, but on information they find online.Online reputation management is becoming less of a competitive edge and more of a requirement for anyone looking to grow their business, get that dream job, or take their career to the next level. Personal branding and online reputation management expert Ryan Erskine takes readers on a 28 day adventure to strategize, build, and maintain a powerful digital presence. By the end of 4 weeks, you’ll have: • 1 SEO-friendly website all about you and your personal brand • 4 on-brand articles that are worth sharing again and again • 10 optimized social media profiles with a well-developed engagement strategy • A fully defined strategy for your personal brand • An in-depth look at link-building and landing articles on external publications • Some nifty tools to help navigate the world of Online Reputation Management • A powerful foundation of SEO-friendly web properties that will eventually improve your personal search results • And much, much more.Filled with industry secrets to scale your Twitter following, increase your blog traffic, and improve your search results, The 28 Day Challenge gives you the tools you need to succeed in the digital era.