How to Download Sixty Seconds to an UNFORGETTABLE Elevator Speech MOBI
Business networking has become a more and more popular way to gain clients and contacts, but often you have only 30-60 seconds to explain who you are, what you do, and why members of your audience should talk to you further. It seems like an impossible task to distill all that information into a minute or less. Even worse, the attention span of the average audience is just 7 seconds; after that, their mind starts wandering. You need to grab their attention from the very start or lose them completely.Ask yourself, how much is your time worth per hour? $50? $100? If you spend 90 minutes at a meeting anUnforgetable Elevator Speechd deliver a 60 second speech that no one remembers, you’ve just wasted $75 to $150 of your time. Now ask, how much is each sale worth to you? $500? $2000? If you stand up and deliver an UNFORGETTABLE talk you may land a client or two, that day, worth from $500 to $4,000! Best of all, a whole room of people will remember who you are and how they can help your business in the future.When you meet potential buyers or clients in the elevator, networking meeting or airport, being able to deliver an UNFORGETTABLE elevator speech is essential. If you can’t, you’re missing out on hundreds of opportunities, every week!In this book we will build your elevator speech in three stages. First, we’ll work to understand the basics of your business through the eyes of your audience and develop your talking points. Next, we’ll go back through those talking points to make your elevator speech UNFORGETTABLE. Finally, we’ll review ways to perfect your delivery, because if your audience can’t hear or understand you, even the best pitch is wasted.Once you can explain your business concept in 30-60 seconds, guess what? you have all the elements for a radio or TV ad, a business brochure, an ad in the paper, a website home page – even a business card or billboard. My approach even works for political candidates running for office!
